Human behaviour is identified as being one of the most threatening processes to the natural world.

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

Dr. Jane Goodall

Up to two thirds of all species on this planet expected to become extinct over the next four generations of human life due to anthropomorphic activities. Due to our over consumptive lifestyles, the Earth is nearing its limits, with industrial, food and water resources being depleted beyond the point of replenishment. Human behaviour is also a major driver behind such threatening processes as climate change, deforestation and pollution. If the human race continues to indulge in unsustainable lifestyles, the future for our species, the species we share this earth with, and the environment is dire.

However, changing this trend of destruction and helping our planet doesn't have to be complicated, time-consuming or expensive. Undertaking environmentally sustainable behaviour change in order to create a healthier planet starts with the individual – you! It's about being informed and making simple everyday choices that can free animals from suffering, reduce wasted resources, reduce landfill and also benefit communities.

Dr. Jane Walks the Talk

Dr. Jane Goodall believes even small choices can have a huge impact, so she is doing everything she can to use and waste the least amount possible.

She is very aware that she flies a lot (300 days a year on average) and so she tries to constantly counteract that carbon footprint. On the road she is conscious about what she packs (the weight of it), and keeps her wardrobe basic, versatile and timeless.

She is a vegetarian.

In her hotel rooms she turns off the AC, uses only one trash can, reuses the toiletries, puts extra pillows and linens in the closet and leaves notes for the maids so they know when something doesn’t need to be cleaned.

Campaign objectives

  • Encourage people to adopt three simple actions every day for 21 days in order to create a better world.
  • Facilitate the development of a conservation ethic and environmentally responsible behavior change among participants.
  • Encourage individual action within JGI NZʼs three main areas of focus: Animals, People and the Environment

JGI NZ's Live the Change challenge is designed to encourage people to adopt three simple actions every day for 21 days, in the hope that these actions become life long habits.

Studies have shown that by repeating behaviour over 21 days the behaviour becomes a habit. JGI NZ hopes that by encouraging followers to undertake the Live the Change Challenge, a sustainable behaviour change movement will begin.

Take Action

Join our 21 day challenge by registering via email with JGI NZ.

When choosing your 3 actions, we suggest that you choose one action for each of JGI's areas of focus: animals, people and the environment. Use our 21 Day Challenge blog, www.livethechangeblog.com, and information from our website for tips, support and inspiration.

Or you can raise funds for JGI NZ by participating in the 21 Day Challenge through our crowdfunding page

Go Green ...

In the Kitchen

  • Steer clear of processed food and reduce the packaging filling landfills
  • Shop organic and say no to the pesticides destroying insect life and poisoning waterways
  • Take reusable bags to the grocery shop
  • Increase plant-based meals and reduce the environmental impact of meat and dairy production

Gifts

  • Think about giving a "service gift" rather than a material one. Movie tickets, swimming pool membership, admission to activities such as indoor climbing, kayak hire or dance lesson. These all reduce plastic, packaging and environmental impact
  • Decorate boxed gifts rather than use wrapping paper
  • Give a plant

Re-Creation

  • Join groups that actively help the planet and are fun. Join a Roots & Shoots group or start one yourself, or undertake a project with your family
  • Recycle toys and sports equipment to friends, or your community via a toy library
  • Shop pre-loved for clothes or furniture.

Eat With Care

In partnership with SAFE we suggest that one way to Live the Change is to Eat With Care.

You can make a differerence every day for animals, your helath and for the planet and you don’t even have to do anything extraordinary. Every meal is a chance to make a difference. It’s as simple as what you choose to eat!

And, it isn’t about missing out; it’s about adding compassion. By keeping animal products off your plate you’re helping to save lives, protecting the planet, and it’s a healthier lifestyle for you, too!

SAFE's 100% Vegetarian Starter Guide has everything you need to know to start.

For the Planet

Intensive farming is dramatically impacting on the New Zealand environment, threatening our land and waterways.

As the UN urges that the world move to a meat and dairy-free diet consider that:

  • Over 50% of the land cleared in New Zealand is used for animal farming. Globally, one third of our planet’s landmass has already been cleared to farm animals, making animal farming the leading cause of deforestation around the world
  • Farms consume more food than they produce. On average it takes 6 kg or plant protein to produce just 1 kg of animal protein
  • The New Zealand Ministry for the Environment reports that runoff from animal farms is so toxic it is contaminating surrounding groundwater and streams, making it the worst threat to our freshwater ecosystems
  • An estimated one third of the world’s cereal harvest is fed to farmed animals. That would be enough grain to feed about 3 billion people
  • Scientists predict that at current fishing rates the oceans’ fish populations could collapse by 2050
  • Raising animals for food contributes to more greenhouse gases than any other sector (including transportation). New Zealand’s greenhouse gas emissions are the fifth highest per capita among 40 developed countries.

For Your Health

By cutting animal products out of you diet you can reap many benefits:

  • Lose weight

Studies show that people who eat a plant-based diet have lower rates of obesity. On average, people who don’t eat meat, dairy and eggs weigh up to 20% less than people who eat meat.

  • Be heart healthy

Studies show that heart disease can usually be prevented and even reversed with a plant-based diet.

  • Cut your cancer risk

The World Health Organisation found that about one-third of cancer cases can be prevented with a healthy plant-based diet, physical activity and a healthy waistline.

For the Animals

Intensive farming practices in New Zealand leads to suffering for millions of animals. By eating with care you can reduce animal suffering and save around 100 lives each year.

Dr. Goodall now travels the world with 'Cow' and speaks on the destructive effects of animal agriculture, including land and water pollution, antibiotic resistance, depletion of fresh water resources and animal cruelty, which is was motivated her to go veg. She says, “I became a vegetarian because of the horrendous suffering on factory farms and in abattoirs.”

Not sure it's for you? Challenge yourself to try it out. You can sign up to a Challenge with SAFE and you'll receive six weeks of supportive emails and tips to help you along the way.

Visit Safe to find out more on how to Eat with care

For further information about the live the change challenge or to register your challenge contact us.

Contact us for more information